500LB Marketing Resources

Marketing Toolbox

The world of interactive and online marketing moves quickly. The more knowledge we gather, the better equipped we are to help you meet your goals. We also believe in equipping you and your team with the same up-to-the-minute information that we have. Many heads are better than one when it comes to dreaming up great ideas, drawing up plans, and executing them. Check here regularly for ideas, reports, white papers, articles, and helpful links. And sign up for our email newsletter.

The B2C Deliverability B2C Top Ten
Email Opt-In Best Practices
Email Opt-In Best Practice Samples
No Such Thing as a Best Day to Send
Creating an Effective HTML Email
Economics of Email


Tip Off Archive

Holiday Traffic: The Gift that Keeps on Giving
The winter holiday season is upon us. For many online retailers that means big business, big profits, loyal customers, and first time visitors. Whether you are selling, fund raising, or saying thanks, these easy-to-implement ideas can make the holiday cheer last all year.

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