TheNational Psoriasis Foundation has chosen 500lb and SEM partner EngineWorks toimprove social media and search engine marketing efforts.
The Foundation has teamed up with500lb Marketing Solutions to integrate all its current online tools overseveral platforms into one cohesive campaign with firm benchmarks that can bemonitored in order to meet communications goals for 2010.
“When we asked what the goal oftheir campaign was, the team replied 'Curing Psoriasis'. That's a noblegoal, and 500lb is proud to be part of the Foundation's efforts,” saidJohn Skelly, 500lb’s CEO.
Additionally, 500lb has partneredwith EngineWorks, a local SEMvendor, to help the Foundation raise its web ranking after a recent websiteredesign. The Foundation's efforts span a number of online tools -message boards for education and support, a political advocacy engine,registration for participants in walks - and EngineWorks will help raise therankings of each tool the Foundation uses to meet its goals.
“We are thrilled the Foundationelected to partner with 500lb and Engineworks to further its communicationgoals. This project will take them one step closer to meeting theirultimate goal, and that's what client service is all about.” said Skelly.
About the National Psoriasis Foundation
The National Psoriasis Foundation is the largest psoriasis patientadvocacy organization in the world. Located in Portland, Ore., thePsoriasis Foundation is run by a dedicated staff and governed by a lay Board ofTrustees, all of whom have had their lives impacted by psoriasis and psoriaticarthritis. To learn more, please visit www.psoriasis.org.
About 500lb
500lb Marketing Solutions is a full service interactive marketingagency dedicated to finding the best design, technical, and marketing talent todeliver best-in-class marketing services, on time, on budget, and beyondexpectations. We provide technical marketing expertise networking,advertising and PR campaigns.
About EngineWorks
EngineWorks is a full-service search engine marketing andtechnology company, headquartered in Portland, Oregon. They providesophisticated solutions to enable clients to acquire more customers and staywithin budget. Founded in 2005, by Internet marketing veterans with more than adecade of professional search marketing experience, their innovative companyprovides affordable services that dramatically increase the return on interactiveinvestments.
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